Vista's Veezi releases virtual-reality ticketing system

Technology and New Products

Veezi, the cloud-based management system for independent cinemas engineered by Vista Entertainment Solutions, announced the release of a dedicated virtual-reality ticketing system for the burgeoning worldwide VR market.

The Veezi VR system has customers already live in France, the USA, Canada and New Zealand. VR ticketing is a distinct segment of the ticketing business, with customers typically booking 
15-minute slots, but with none of the film-programming/film-hire calculations associated with cinema ticketing.

“We’re seeing significant growth in the VR business worldwide, with new startups, existing exhibition circuits and other industry players entering the market,” says Kimbal Riley, CEO of Vista Cinema. “Building on our expertise in the cinema ticketing business, we set out to create an offer that appealed specifically to independent operators in the VR space, operators who are often still trying to find their way in terms of the best operational and marketing models.”

Veezi’s president Matthew Preen observes that the VR sector is still in its infancy but starting to gain real traction: “There are some unique challenges associated with the VR concept and we’re delighted to help our customers meet them. As part of this process, we’re spending a lot of time with our customers and other industry players to better understand what they need and deliver an outstanding solution. This conversation is also allowing our customers to tailor their strategies based on the experience we bring.”

Ctrl V franchise manager Josh Brooks reports, “Veezi has been integral to Ctrl V’s expansion, making the setup of new locations as seamless as possible with Veezi's current theatre-focused capabilities.”