Volfoni and MediaMation join forces at CineAsia

Technology and New Products

Volfoni and MediaMation have joined forces to showcase both 3D and 4D cinema technology at CineAsia 2017 in Hong Kong.

The joint MediaMation-Volfoni booth (#327) features a screening room with both companies’ technologies in demonstration. The booth includes MediaMation’s latest MX4D seating system, which features pitch, heave and roll motion, scent, wind, fog and other special effects. The booth also includes Volfoni’s SmartCrystal Diamond 3D system, which boasts among the highest light efficiencies available in the industry.

“We are thrilled to join with MediaMation and to demonstrate the best-in-class technology for 4D, along with our own 3D technology. MediaMation is an innovator in the marketplace and delivers an unparalleled interactive experience for the audience,” said Thierry Henkinet, chief executive officer of Volfoni. “3D plus 4D equal a perfect combination.”  

“Volfoni is a leader in 3D technology, and we are pleased to partner with them for CineAsia 2017. We have worked closely with Volfoni over the past five years to showcase the powerful combination of 3D and 4D technologies together,” said Dan Jamele, chief executive officer of MediaMation. “The result is a fully immersive and interactive experience for the audience.”

Volfoni’s senior leadership will be appearing at the show and meeting with key customers. MediaMation and Volfoni are both members of the Luxin-Rio Group.