Volfoni names Allen Schoonmaker chief marketing officer
Technology industry veteran Allen Schoonmaker has joined European 3D company Volfoni in the newly created role of chief marketing officer.
“As we rapidly pursue the transformation of Volfoni’s business, we recognize the need to place more focus and energy on our marketing efforts,” said Thierry Henkinet, CEO of Volfoni. “We are excited that top talent in the tech industry wants to join Volfoni. Allen brings an impressive blend of both strategic and tactical marketing expertise, and we are delighted to have him onboard at such an exciting and pivotal time for the company.”
“Volfoni is a recognized leader in the 3D cinema field, and the company is well positioned to innovate and grow. I am thrilled to be joining the Volfoni team at such a defining time for the company, as well as the industry,” Schoonmaker stated.
Previously, Schoonmaker served as head of marketing for SpeedCast Limited, where he drove its transformation from a small regional player into a leading brand within the satellite services industry. He also helped to guide the company from privatization to an initial public offering on the ASX stock exchange.
Schoonmaker will be responsible for all global marketing activities including marketing strategy, branding, messaging, advertising, public relations, vertical marketing, analyst relations, alliance marketing and marketing communications.