Xinshidai MZC Cinema chooses Christie Vive Audio for flagship auditorium

Technology and New Products

Xinshidai MZC Cinema has chosen Christie Vive Audio™to deliver immersive audio to its audiences. Located in Benxi in China’s Liaoning Province, the recently opened 700-seat cineplex consists of five halls, including a Dolby Atmos®-certified flagship auditorium in Hall 2, as well as a specially configured VIP auditorium that offers a premium moviegoing experience.

This is the first cinema complex in China’s northeastern region to be equipped with Christie’s cinema audio system that combines planar ribbon drivers, line-array speaker design and Class D amplification.

“We are delighted to have Christie Vive Audio fitted in our flagship auditorium of this cineplex, which is the most modern and luxurious theatre in the entire northeastern region of China,” said Kexin Zhang, manager of Xinshidai MZC Cinema. “Christie Vive Audio has established an impeccable track record of delivering highly realistic and immersive audio to cinemas around the world, and we are confident that our audiences will be mesmerized by the rich, dynamic and detailed sound quality that fills this auditorium.”

Jianhua Hu, project engineer for Xinshidai MZC Cinema, remarked, “Christie Vive Audio’s robust system design and capability to unleash the full potential of digital cinema are the main reasons why we decided to install these systems in our Dolby Atmos-certified flagship auditorium fitted with 49 LA Series speakers. Christie’s unique ribbon driver technology is superb in delivering a spectacular cinema sound experience compared to other cinema audio products, and you must hear it to believe it. The sound quality is just awesome!”

The Christie Vive Audio components installed in Hall 2includes the LA Series line array for screen, surround and ceiling surround loudspeakers that can be configured to support all DCI-specified distributed and immersive audio formats. In addition, the auditorium is fitted with S215 subwoofers for bass management and S218 subwoofers for low-frequency effect (LFE), as well as CDA3 and CDA7.5 Class D amplifiers.

Cinema-goers who attended the screenings of the Chinese historical film The Founding of an Army, praised the immersive movie-listening experience. As one member of the audience commented, “I came all the way from Shenyang to catch this movie in the flagship Hall 2 auditorium and I’m very impressed. The sound effects are very realistic and in my opinion the overall audio experience is better than the movie theaters in Shenyang.”

Besides the Vive Audio system deployed in its flagship auditorium, the other four halls in Xinshidai MZC Cinema have deployed the Christie CP2208 digital cinema projector. Ideal for screens up to 35 feet, the DCI-compliant CP2208 is capable of displaying 3D, High Frame Rate (HFR), alternative and local content.

Jason Pei, deputy general manager at Christie China, commented, “I’m heartened that the Christie Vive Audio system installed in Xinshidai MZC Cinema has delivered an outstanding cinematic experience to movie audiences in Benxi and other parts of Liaoning Province. Our cutting-edge, cinema-specific audiovisual solutions, such as Christie Vive Audio, have played a crucial role in providing high-quality entertainment to audiences. As a trusted supplier of cinema solutions to a number of leading exhibitors around the world, we are pleased that our Vive Audio and CP2208 projectors can continue to meet the needs of Xinshidai MZC Cinema and help increase their box-office revenues.”

Earlier this year, MZC Quanjing Cinema became the first cinema complex in China’s Inner Mongolia Autonomous Regionto be fully equipped with Christie’s premium cinema sound system in all of its eight auditoriums.