Dolby launches advanced cinema experience
Dolby Laboratories announced Dolby Cinema™, a branded premium cinema offering combining advanced image and sound technologies and distinctive design.
“Dolby has applied decades of research and development to deliver a sight and sound experience to Dolby Cinema that will transport audiences into the story like never before,” said Kevin Yeaman, president and CEO of Dolby Laboratories. “Dolby Cinema will be the most engaging way for moviegoers to watch the newest releases.”
Dolby Cinema will feature the Dolby Vision™ projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and peak contrast ratio that “more closely matches what the human eye can see,” according to Dolby. This new proprietary HDR technology uses two newly designed high-frame-rate (HFR) capable Christie 4K laser projection heads that feature a highly customized light path. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.
Early Dolby Cinema locations, installed in collaboration with exhibitor partners around the globe, will be equipped with advanced high-brightness Christie laser projection technology with 4K, high-frame-rate 2D and Dolby 3D capabilities. When Dolby Vision content becomes available, the Dolby Cinema laser projection systems will be replaced with Dolby Vision projection systems. Dolby Cinema will also feature immersive Dolby Atmos® audio technology.
The design of the cinema itself was created to set a mood and draw audiences deeper into the story. The Dolby Cinema design can be customized to exhibitors’ needs with a select set of features including a signature entrance and a dynamic audiovisual pathway that provide a new canvas for studio creatives to begin telling their story before the show begins. Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality and heighten the sense of immersion. In addition, all Dolby Cinema locations will undergo a sophisticated visual and acoustic room treatment tuned for a premium cinematic experience.
The first Dolby Cinema sites will be located at the newly constructed JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain. Additional exhibitor partners will be announced as installation plans are completed.
“Dolby Cinema lets studios and exhibitors focus on what they do best, with the confidence that Dolby will deliver a premium experience that makes the most of the latest cinema technologies,” said Doug Darrow, senior VP, cinema, Dolby Laboratories. “To get this right, we naturally went to a leader in projection that could help deliver a breakthrough solution, and I’m pleased that we were able to work with Christie to co-develop the Dolby Vision projection system. With this announcement, we are confident that exhibitors and studios will now have the ultimate venue to present movies that will keep audiences coming back for more.”
“Cinema projection does not get any better than this,” said Don Shaw, Christie’s senior director, product management. “We have combined the research and engineering resources of two of the most innovative companies in the world to create the best projection system that anyone has yet seen. We’ll be delivering audiences a richer, more detailed viewing experience with up to 14 foot lamberts onscreen in 3D and up to 31 foot lamberts for 2D Dolby Vision content, far exceeding any ‘ultra-bright’ industry standards, to all Dolby Cinema locations.”