Fandango launches nationwide ‘We Love Movies’ campaign
Fandango, the nation’s leading digital destination for moviegoers with 36 million unique visitors per month, announced the May 6 launch of “We Love Movies,” the company’s largest-ever promotional campaign, at CinemaCon 2015. The summer-long program will feature celebrity pro-social events, VIP movie screenings, summer festival sponsorships, social media activations and widespread television advertising.
Fandango will also be giving away a year’s worth of free movie tickets every day throughout the summer as part of its “We Love Movies” sweepstakes.
Headlining the campaign is an original video series, “I Love Movies,” airing across Fandango’s digital network, Fandango Movieclips, the No. 1 movie trailer and content channel on YouTube, and Fandango channels on Hulu, Roku and Samsung’s Milk Video Service.
“I Love Movies” will also feature candid interviews with notable cultural influencers outside the film industry, including athletes, musicians and others who share meaningful movie memories from films including The Sound of Music, Rocky, Finding Nemo, The Spy Who Loved Me, The Naked Gun, Purple Rain, National Lampoon’s Christmas Vacation and many more.
The show’s first guests include NBA All-Star Dwight Howard, Grammy Award winner Reba McEntire, skateboarding icon and X Games gold medalist Tony Hawk, five-time heavyweight champion Evander Holyfield, award-winning TV host Larry King, rock legend Slash, TV personality Shaun Robinson, and country music artist Darius Rucker.
“Summer 2015 is shaping up to be one of biggest and best summer movie seasons ever,” said said Paul Yanover, Fandango President. “and our ‘We Love Movies’ campaign will leverage every property and partner platform across our network to ignite consumer excitement around moviegoing and drive theater attendance. We’re especially proud of our new show, ‘I Love Movies,’ which will shine a spotlight on favorite movie moments from some of the world’s most interesting people.”
“I Love Movies” will be Fandango’s fifth original video series to launch since the company implemented an aggressive video development and distribution strategy in 2013, offering movie trailers and movie-related content wherever moviegoers are consuming video. It’s also part of the company’s larger goal of delivering a complete moviegoing experience—from movie information, trailers and content to showtimes and ticketing to social sharing around movie fandom.
This month, the company celebrates the first anniversary of Fandango Movieclips, the result of Fandango’s successful acquisition of the largest movie trailer and content network on YouTube. Since Fandango’s acquisition, Movieclips subscribers have increased by 49%, adding 3.2 million to its network of more than 9.8 million subscribers. Video views are also up 71% year-over-year, with an average of 350 million video views per month. Over the past year, the Fandango Movieclips team has uploaded more than 6,500 movie trailers and original videos to its digital network, including over 200 exclusive trailers.
Earlier this year, Fandango launched a new channel on Hulu featuring its slate of original video series, and a movie trailer and video content channel on Samsung’s Milk Video service. Fandango’s acclaimed awards show “Frontrunners” also appeared on television for the first time on “Access Hollywood,” and as part of in-flight entertainment programming on American Airlines.