Sony Digital stages 'See for yourself' demos at CineEurope

Digital Cinema

Sony Digital Cinema is running “See for yourself” demonstrations at CineEurope in Barcelona, Spain, highlighting the key role of projector contrast in creating impactful images. CineEurope delegates can also take a break from their busy Barcelona schedules at Sony’s “Chill Out” room 133 on level one.

Shown for the first time in Europe, Sony’s brand-new SRX-R515DS4K System brings top-of-the-line Sony picture quality to large cinema screens. The SRX-R515DS combines two DCI-compliant SRX-R515projectors, delivering reference light levels on screens up to 19.5m for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent) with industry-leading 8000:1 contrast ratio. Sony’s efficient HPM multi-lamp arrayhelps ensure show continuity while minimizing maintenance requirements and costly downtime.

The matched pair of projectors can be operated either side-by-side or stacked vertically to suit any projection booth. Set-up is quick and easy, using the included auto alignment system that ensures accurately calibrated images across the whole cinema screen.

Visitors to CineEurope can learn more about Managed Services from Sony Digital Cinema 4K–the flexible, affordable way to bring audiences 4K pictures. Appealing to large operators and independents, Managed Services gives cinemas access to the latest 4K projection technology from Sony at a fixed monthly cost, with maintenance and technical support included. Managed Services are equally suited to cinemas replacing their aging first-generation projectors or screens going digital for the first time. 

“As VPF programs come to an end, cinema owners need two things: the knowledge that their projection equipment consistently offers an excellent visual experience and screen uptime, and a business model that lets them invest in making every visit special for cinemagoers” says David McIntosh, VP, Sony Digital Cinema 4K Solutions for Europe and the Americas. “With Managed Services, we’re giving cinemas the opportunity to build a sustainable business, with the peace of mind and freedom to focus on their customers.”

“It’s great to be back at CineEurope once more,” adds McIntosh. “Since we last came to Barcelona a year ago, Sony Digital Cinema 4K has successfully implemented a unified new global business structure. Today we’re seeing this pay dividends with an improved service for our exhibition customers, significant business wins across Europe and beyond–and a further strengthening in our product offering, with industry-leading 4K solutions for cinemas of every size.”