Mars Cinema Group chooses Sony 4K digital cinema
Leading Turkish cinema chain Mars Cinema Group will purchase a total of 82 Sony Digital Cinema 4K projectors for their upcoming new cinema builds over the next year.
Mars Cinema Group provides services with Cinemaximum cinemas in Turkey. Its theatres are already 100% digital and hold a market share of 50%.
Sony will supply 45 digital-cinema 3D systems as well as providing 41 SRX-R510P projectors for its smaller auditoriums. Twenty-nine SRX-R515P projectors will be supplied for the mid-sized auditoriums and eight of Sony’s new DCI-certified dual projection system SRX-R515DS will be for Mars Cinema’s large premium screens. Providing an 8,000:1 contrast ratio, the SRX-R515DS utilizes high pressure mercury lamp arrays in both projectors for premium large format (PLF) screens. It combines two Sony SRX-R515 projectors, delivering reference light levels for 2D presentation on screens up to 19.5m for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m for 4.5ft-L on silver screen with 2.4 gain (installation-dependent).
From Ankara to Van, Mardin to Izmir, a total of ten new cinemas belonging to Mars Cinema Group will be installing Sony Digital Cinema 4K. The systems will be set up by Omega Cinema Systems, Sony’s digital-cinema distributor in Turkey and neighboring countries. Mars Cinema Group will also receive maintenance and support from Omega Cinema Systems for the next five years.
“We are continuing our efforts to offer the best cinema experience in all corners of Turkey. As we continue to grow, our need for new projectors has also grown.” said Kurt Rieder, CEO of Mars Cinema Group. “We carefully compared 4K offerings from all manufacturers and Sony’s projectors distinguish themselves by being the best image quality available on the market today. Sony Digital Cinema 4K lets us give our guests the picture quality they deserve. This, combined with a low total cost of ownership, made the deal really attractive to us and our guests.”