Cineplex Entertainment brings 4DX to Canada
Cineplex Entertainment announced a new partnership with CJ 4DPLEX, the world's first 4DX® cinema company, to bring its immersive theatre technology to Canada for the first time.
This summer, Cineplex’s new 4DX auditorium will premiere at Cineplex Cinemas Yonge-Dundas and VIP in Toronto, featuring specially-designed motion chairs and environmental effects like wind, mist, bubbles, snow and scent working in perfect synchronicity with the action on the big screen. (Click here to watch and share a video about the new 4DX movie experience at Cineplex.)
“Each 4DX auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie,” said Byung Hwan Choi, CEO of CJ 4DPLEX. “Audiences across Asia, Europe and the United States have loved the 4DX experience and we are proud to be working with Cineplex Entertainment to continue our international expansion and into Canada for the first time.”
“4DX is one of the biggest new technologies in the global film exhibition industry today and we know Canadians are going to love it,” said Ellis Jacob, president and CEO, Cineplex Entertainment. “We’re excited to add this innovation to our growing list of premium movie experiences as we lead the country in offering new entertainment choices.”