Regal partners with Atom Tickets to bring social, mobile ticketing experience nationwide

Digital Cinema

Regal Entertainment Group, which operates the largest theatre circuit in the United States, has announced a partnership with Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform and app. The app launched in select markets across the U.S. with Regal earlier this year and is projected to support over 7,300 screens by the end of the year.

Atom's technology enables Regal to further engage customers and drive attendance by utilizing Atom's social invitation features and preordering of tickets and concessions. Movie fans can use the service to coordinate and invite friends without having to pay for them, and skip lines at the theater. The free app is available in both the Apple App Store and Google Play. Customers will also be able to seamlessly integrate their Crown Club membership into the app, so they will continue to earn rewards.

"In working with Atom Tickets, we've found a partner that enables our guests to experience an innovative way to order their concessions and tickets to the movies in advance,” said Amy Miles, CEO of Regal Entertainment Group. “With the continued growth in mobile ticketing, we are thrilled to be Atom's first national exhibition partner and integrate Atom in all of our locations throughout the U.S. by the end of the year."

"Partnering with Regal enables us to reach an enormous audience of passionate moviegoers and we are excited to combine our best in class technology platform with their incredible theatrical experience to drive incremental audiences to the movies," said Ameesh Paleja, Atom Tickets co-founder and CEO.