Cinepolis expands partnership with Barco
Cinépolis is expanding its longstanding partnership with Barco, as the exhibitor continues to grow its footprint in Mexico, Latin America, India, Europe and the United States.
Since initially selecting Barco as its exclusive digital-cinema projector partner in 2011, Cinépolis has significantly grown to operate nearly 4,000 screens featuring Barco projection technology across three continents. Cinépolis, the largest cinema chain in Latin America and the fourth-largest in the world, has now decided to extend its partnership with Barco into the next decade, with plans to install more than 1,000 projectors in Latin America and across the globe to grow its ever-expanding circuit.
Cinépolis was the first exhibitor in Latin America to bring laser projection to moviegoers when they deployed Barco’s DP4K-60L at the Cinépolis Parque Toreo in Mexico City. Cinépolis was also the first to bring the panoramic Barco Escape format to Latin America.
“Barco’s support goes beyond providing top-of-the-line projection solutions and best-in-class service levels,” says Gabriel Morales, Cinepolis’ director for technology. “We want to continue innovating together, as Cinepolis believes that the sum of talents is the key to our success.”
“We are delighted to continue our strong partnership with Cinépolis, especially as they further expand into new key territories within the United States and Europe,” said Ivan Cannau, VP at Barco Latin America. “By embracing our latest laser technology solutions, Cinépolis once again demonstrates their forward-thinking approach to high-quality cinema entertainment and their continued drive to provide the latest and greatest moviegoing experience for their customers.”