Fandango to launch FanShop for curated movie merchandise
Leading movie website Fandango announced the debut of Fandango FanShop (FandangoFanShop.com), its first-ever online merchandise store, offering a curated collection of unique and exclusive wearables, collectibles, experiences and events tied to theatrical releases and beloved movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated moviesGuardians of the Galaxy Vol. 2, Wonder Woman, Despicable Me 3and many others.
“At Fandango, we are building a digital ecosystem dedicated to super-serving movie fans with all of their needs throughout a film’s life cycle,” said president Paul Yanover. “With Fandango FanShop, we will immerse and activate fans at home and on mobile devices with new merchandise, experiences and related content they’ll want to share, beginning at the first trailer drop, building excitement for theatrical, and then extending through the home-entertainment release.”
Leveraging its ongoing movie fan research, Fandango is differentiating FanShop from other merchandise sites and apps by curating select products and experiences that are handpicked by studios, filmmakers and fans. New merchandise and experiences will be introduced throughout a movie’s life cycle, so there is always something new for fans to discover. In the coming months, FanShop will also feature dedicated hubs for beloved franchises.
Fandango plans to promote FanShop across the company’s digital network, and connect consumers directly to the store to peruse and purchase merchandise. In the near future, fans will be able to purchase movie tickets and merchandise in the same transaction on Fandango, and buy merchandise with digital HD movies on FandangoNOW, the company’s video on-demand service. Fandango also plans to offer movie ticket and merchandise bundles as special promotions, gifts with purchase, and other events. Some of the movie ticket bundles will also include promo codes for merchandise on FanShop.