Alamo Drafthouse selects Sony SRX-R515DS for new PLF screen in Virginia

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Digital Cinema

Sony Digital Cinema 4K has confirmed another installation of its high-brightness SRX-R515DS projection system in Alamo Drafthouse Cinema’s nine-screen multiplex at the upscale One Loudoun development in Ashburn, Va. The SRX-R515DS will provide 30,000-lumen pictures on Theatre A’s 56-foot (17m) premium large-format screen, with sound from a Dolby Atmos audio system.

All nine screens at One Loudoun are exclusively equipped with Sony 4K projectors, including six other SRX-R515P systems, among the first such installations in the United States. The cinema also operates Sony’s Theatre Management System (TMS) to handle content ingest and show playlists in each auditorium.

Named “the world’s coolest movie theatre” by wired.com, Alamo Drafthouse currently operates cinemas at 26 U.S. locations. The majority of screens across Drafthouse’s coast-to-coast estate are equipped with Sony Digital Cinema projectors, including SRX-R500 Series models with industry-leading 8000:1 average contrast ratio.

“Guests simply love it,” say Alamo Drafthouse franchise partners Joseph Edwards and Anthony Coco, co-owners of the One Loudoun site. “We have received extremely positive feedback from our guests about the picture quality and sound in Theatre A. In my opinion, we’re presenting movies better than you’ll find almost anywhere else. And the bottom line is we have developed a deeply rooted following, due to the truly immersive film going experience we provide in general but particularly this auditorium.”

The trail-blazing cinema operator is currently readying a new seven-screen site in Charlottesville, Va., scheduled to open later in 2017, plus another theatre at an undisclosed northern Virginia location in 2018 and one in Washington, D.C., in 2019. These sites will offer premium large-format facilities similar to Theatre A at One Loudoun.