Ricos Products founder Frank Liberto passes away at 84
The National Association of Concessionaires (NAC) is saddened to report that Ricos Products founder and former Liberto Specialty Company president and CEO Frank Liberto has passed away with his family by his side at the age of 84. Liberto is credited with inventing the concession nacho in 1976—a product that is now sold in over 57 countries worldwide.
“Our father Frank Liberto was a man of integrity,” said Ricos president and CEO Tony Liberto. “He led our company with an entrepreneur spirit and a passion that had an impact on his family of employees, customers, business associates and friends. He will be dearly missed by all who knew him. His legacy will live on forever. Rest in peace, Dad.”
Liberto was a third-generation leader of Liberto Specialty Company following his father Enrico and grandfather Rosario. In 1976, Liberto created the concession nacho, which has become a staple in sports stadiums, movie theatres and event centers around the world. A year later, he founded Ricos Products, which continues to be a worldwide leader in the industry.
“Some of my fondest memories and lessons learned came from Frank Liberto,” said Ricos VP of specialty markets Charlie Gomez. “Outside of my parents, he was the biggest influence in my life. He gave me a work home when I desperately needed one and was always supportive of my efforts. He was a pioneer in the concession industry and instilled in me the value of treating people well. Frank enjoyed life and I will miss him very much.”
Liberto received many awards and accolades over the course of his life both in appreciation of his work in business as well as charity. In 1994, he was named one of the South Texas Entrepreneurs of the Year as Ricos was also named the Texas Family Business of the Year by the Hankamer School of Business at Baylor University. Liberto remains one of just three honorary lifetime board members of the National Association of Concessionaires. He was one of the very few NAC members to receive both the Bert Nathan Award and the Mickey Warner Award in recognition of introducing concession nachos to the industry and the world. He received the 1988 Distinguished Alumni Award from St. Mary’s University, and in 2005 Liberto led Ricos to be named a Top 20 private business in San Antonio by San Antonio Success magazine.
As a donor and supporter, Liberto championed many local and national organizations in the fields of education, health and human services, the arts, the military and various political organizations and campaigns. He was associated closely with the Knights of Columbus, the Oblate School of Theology and the Juvenile Diabetes Research Foundation, among other organizations.
“The King of Nachos” was born in 1933 and raised in San Antonio, where he attended Central Catholic High School prior to receiving his B.B.A. in Marketing from St. Mary’s University in 1955. He was a commissioned 2nd Lieutenant in the U.S. Army’s Field Artillery, serving six months of active duty and 12 years in the active reserves before resigning as a captain.
Liberto was preceded in death by his mother Antoinette, father Enrico and daughter Mary Pat. He is survived by his wife Patricia, daughter Denise, sons Rick and Tony, grandchildren Megan, Preston, Danielle, Brianna, Madeline and Nicolas and great-grandson Wyatt. He was a true family man who paved the way for the success of the generations that follow him.
In lieu of flowers, the family requests donations be sent to the Juvenile Diabetes Research Foundation, the Oblate School of Theology or the Lighthouse for the Blind in San Antonio.—Chris Dammann, NAC