China opens its first THX-certified multiplex
THX Ltd. announced the grand opening of Zhuhai Haiyun China Film Cinema, China's first all-THX-certified multiplex.
"As the film industry in China continues to grow, so does our responsibility to provide audiences with the very best cinema experience around the world," said Min-Liang Tan, CEO of THX. "We look forward to continuing our efforts to deliver the highest quality and most immersive cinematic experience to audiences in China and beyond.”
THX worked closely with exhibitor to meet THX Certified Cinema specifications for all ten screens at the site, focusing on auditorium architecture, acoustics, audio and video equipment calibration and speaker configuration. Re-certification will take place on a yearly basis by a THX technician to ensure the cinema continues to meet THX certification requirements.
THX has certified over 5,000 cinema screens and studios worldwide.