New York City celebrates 'The Greatest Showman' with a week of special events
Zac Efron appeared live on NBC’s “Today” show this morning to announce the start of “The Greatest Week,” a series of fan-centric activities in New York to celebrate the release of The Greatest Showman, in which he co-stars.
A New York City-based musical extravaganza about the origins of show business, The Greatest Showman hits theatres on Dec. 20, 2017. “The Greatest Week” is a part of a partnership with 20th Century Fox and NYC & Company, New York City's official destination marketing organization, on a holiday campaign titled “The Greatest New York City.”
"'The Greatest New York City' campaign showcases extraordinary experiences during the holiday season, when the City puts on its greatest show," said Fred Dixon, president and CEO of NYC & Company. "Only New York City could host 'The Greatest Week,' and we invite fans to celebrate the film release across the City this week with specialty experiences involving our world-class arts, culture and attractions."
Efron and the “Today” hosts revealed this morning that the Today Plaza has been officially renamed "Showman Alley" in honor of “The Greatest Week” and viewers were directed to Today.com to learn full details of the week ahead.
Two “Today” fans were also surprised with tickets to the film's premiere tonight. The “Greatest Showman” red-carpet event is the first-ever floating premiere taking place onboard the Cunard Queen Mary 2 cruise ship, which is docked at the Brooklyn Cruise Terminal in front of an expansive view of the New York skyline. The red carpet will stream live starting at 5:30 pm ET / 2:30 pm PT on Yahoo! and Cunard's Facebook pages, www.facebook.com/yahoo and www.facebook.com/cunard.The stream will also run simultaneously on the pages of Yahoo! Entertainment, Huffington Post, and Moviefone.
The celebration continues Dec. 9 at the Empire State Building with a lighting ceremony. At 8:30 pm ET, the Empire State Building will debut "The Greatest Music to Light Show,” the building's first-ever live music and light show, featuring Showman cast member Keala Settle performing music from the film, coordinated to the Empire State Building's tower lights. People can enjoy the show live on the Empire State Building's Facebook page (www.facebook.com/EmpireStateBuilding) starting at approximately 8:25 pm ET.
Sunday's highlight is "The Greatest Singing and Shopping Experience," with pop-up performances of a song from The Greatest Showman and holiday favorites performed by Broadway artists—who will also be inviting shoppers to join in for some impromptu sing-alongs in the middle of the Urbanspace Holiday Market at 3:00 pm ET in Union Square. There will also be a custom-painted piano, courtesy of Sing for Hope.
On Monday, Dec. 11, "The Greatest Piano Bar Takeover" takes place at Club Cumming—actor Alan Cumming's East Village piano bar—where Keala Settle will celebrate the holidays with a program of holiday standards. Broadway fans will be given the chance to win tickets to this intimate event by going to Show-Score.com.
Tuesday, Dec. 12 is "The Greatest Kids" day. The Harlem School of Arts will perform a song from the Greatest Showman soundtrack and a Christmas favorite at a pop-up concert at NASDAQ headquarters in Times Square. People can watch and hear the kids sing starting at 12:10 pm ET on NASDAQ'S Facebook Live feed at facebook.com/nasdaq.
On Wednesday, Dec. 13, "The Greatest Inspiration" will be staged via a pop-up concert in Times Square's Duffy Square with the Broadway Inspirational Voices choir. The choir will perform holiday classics and "Come Alive" from the Greatest Showman soundtrack at 3:00 pm ET.
“The Greatest Week”closes out on Thursday, Dec, 14 with a surprise, “greatest” performance.