Regal and IMAX bring virtual reality to E-Walk in Times Square

Cinemas News

Regal Entertainment Group, in partnership with IMAX, unveiled the new IMAX VR® Centre at Regal E-Walk Stadium 13 & RPX in Times Square, New York City. Regal's new IMAX Centre is one of only six in the world, and invites guests to experience other worlds with immersive, multi-dimensional virtual-reality experiences, including movie entertainment content and games.

With VR headset technology, 360-degree sound and sophisticated room tracking, players will be transported into realistic, interactive virtual worlds.

"Regal strives to offer the ultimate in cutting-edge technology, and this VR Centre is unlike anything our guests have experienced," said Ken Thewes, chief marketing officer at Regal Entertainment Group. "Our partnership with IMAX allows us to offer virtual-reality options that are in high demand with today's movie fans, and create bigger and better opportunities for our guests. The IMAX VR Centre is a huge technological leap, and a fantastic advance for the Regal experience."

The Centre, located on the fourth floor of the Regal E-Walk Stadium 13 multiplex, employs a new design—proprietary to IMAX—to allow multiple players to enjoy interactive, moveable VR experiences in an highly social environment. The Centre consists of two "pods," which are designed to optimize user mobility and interaction in virtual environments and can be adapted for specific content experiences, whether single or multi-user, as well as a GloStation—a new hyper-reality escape room VR experience that allows up to four players at a time to compete as a unit with free-roam mobility.

"We look forward to expanding our longstanding partnership with Regal to usher in the next evolution of immersive entertainment—starting with the launch of IMAX VR at one of its most prominent multiplexes," said Mark Welton, president, IMAX Theatres. "As one of the most heavily trafficked tourist destinations in the world, Times Square is an ideal location to introduce IMAX VR to a wide range of audiences from all over the world."

The VR Centre will continually feature an array of new, premium interactive content experiences that are each expected to range between eight and 15 minutes in length.