THX and China Giant Screen announce strategic partnership

Technology and New Products

THX Ltd., known for the certification of cinemas and consumer electronics, has entered into a strategic partnership with China Film Giant Screen (Beijing) Co., Ltd. (CGS), a subsidiary of China Film Group, for both technology and business collaborations.

The partnership is expected to enable both parties to work together over the next three years to secure commitments from exhibitors to roll out a target of 400 screens worldwide featuring jointly developed next-generation cinema experiences. THX and CGS are also committed to developing new offerings for exhibitors that will be announced in Q2 2018. The partnership will also enable THX and CGS to produce co-marketing and publicity events. 

On Dec. 7, THX and CGS announced the grand opening of Zhuhai Haiyun China Film Cinema, China's first all-THX-certified multiplex. 

Min-Liang Tan, CEO of THX, commented: "We are delighted to establish this strategic partnership with CGS to bring the very best cinema experience to viewers in both China and the U.S., the two largest cinema markets in the world. THX and CGS are respective technology leaders in cinema, and we are confident that the partnership will help bring superior audio and visual entertainment experiences to audiences."

Lin Minjie, chairman of CGS, noted: "We share the same vision with THX to provide the best viewing experience to customers. The collaboration between CGS and THX enables both companies to promote their respective technological edges at the theatres. We believe that our partnership with THX will further elevate the status of China cinema technology in the international arena while bringing best-in-class cinema technologies to the world."