Brazil's largest public cinema chain selects Christie projectors

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Technology and New Products

Spcine, a Brazilian public cinema chain focused on bringing cinemas to low-income areas in São Paulo, has deployed Christie digital cinema projection systems in its 20 recently opened theatres in the city. The installation was carried out by Christie partner Seal Telecom.

With 20 screens available in 15 CEUs (Unified Centers of Education) and five cultural centers, Spcine offers subsidized ticket prices, democratizing access to audiovisual entertainment to a larger audience. It is the second-largest chain in the city of São Paulo, and offers a mix of Brazilian films and international hits.

Ricardo Laporta, territory sales manager, cinema, for Christie Brazil, said, “We are honored to be part of Spcine’s mission and to be identified with its cause. We are confident that by offering its audiences a host of entertaining and informative movies and shows, using Christie’s economical, reliable and technologically advanced digital cinema projectors, we will ensure the growth and consolidation of this project to successfully bring cinema to the low-income communities of São Paulo.”

Spcine called for a public tender to provide the projection systems. “The fact of the matter is that the Christie projectors were the ones that best adapted to the technical specifications detailed in the call, with affordable prices,” said Cristiano Felicissimo, pre-sales director at Seal Telecom.

Seal Telecom has installed the Christie CP2308 model, a 3DLP Cinema projector for screens upto 35 feet, in all 20 theatres. It can project DCI, 3D and High Frame Rate (HFR) content at 9,000 lumens within the DCI color space and up to 10,000 lumens when presenting alternative content. All the theatres have also been equipped with the Dolby 5.1 sound platform.

Felicissimo added, “The CP2308 is a high-quality projector that guarantees flawless performance, quality and brightness. In addition to these features, Christie Brazil provided us with fast post-sales backup and support. From the moment of pre-installation until after installation, Christie’s team was present to ensure that the entire project would be a success.”

With a total investment of US$2.5 million, Spcine offers 6,500 seats and 200 weekly screenings and hopes to attract 63,000 cinemagoers a week (960,000 per year).