A New Alternative: Spotlight Cinema Networks unveils robust lineup for event cinema division

Cinemas Features

CineLife Entertainment, Spotlight Cinema Networks’ new division formed to distribute event cinema and other alternative programming to exhibitors around the world, has unveiled its introductory lineup of programming for the 2018/2019 season. The lineup offers a diverse slate of programming including concerts featuring some of the world’s most popular artists, iconic musical theatre performances with international stars like Hugh Jackman, ballet and a play by Shakespeare. The programming represents Spotlight Cinema Networks’ deep commitment to helping its exhibitor partners leverage this rapidly growing segment of the exhibition industry and expand their revenue opportunities.

The first program from CineLife Entertainment, Pretty Guardian Sailor Moon: The Musical–Le Mouvement Final, premiered on March 10, 2018, in select theatres across the U.S. Sailor Moon was released in association with Tokyo-based Live Viewing Japan and marks the first time that a manga-based Japanese live stage musical production has been released in any format in the U.S. Sailor Moon was also distributed internationally by CineLife Entertainment in Canada, Australia and Latin America.

Upcoming programs from CineLife Entertainment include:

  • “Yanni Live at the Acropolis.”Celebrate the 25th anniversary of one of Yanni’s most popular concerts globally. Originally captured at the Herodes Atticus Theatre in his native Greece, this 1994 performance of the legendary performer and composer playing with his own six-piece band and the Royal Philharmonic Orchestra has been digitally remastered and is available now for the first time on the big screen.
  • “Scream for Me Sarajevo.”This extraordinary concert documentary, available now for the first time on the big screen, records an astonishing rock concert as Iron Maiden’s Bruce Dickinson became the only foreign artist to play a full show in Sarajevo during its four-year siege. It’s about extraordinary people defying the horrors of war and the musicians who risked their lives to entertain them. Exclusive theatrical-only bonus content will include a Q&A with Dickinson.
  • Great Stage On Screen.CineLife Entertainment has partnered with U.K.-based Stanza Media Ltd. to bring a series of nine amazing productions from around the globe beginning summer 2018. This series includes such productions as the Tony Award-nominated classic Oklahoma! starring Hugh Jackman; Shakespeare’s The Merchant of Venice from The National Theatre, starring Ian McKellen; five-time Tony Award winner Kiss Me Kate, with Rachel York and Brent Barrett, and Tchaikovsky's Nutcracker and Sleeping Beauty ballets.bb

Event Cinema Is Poised for Major Growth

Spotlight Cinema Networks is committed to creating new opportunities that would benefit its exhibitor partners. It entered the event cinema marketplace because it sees the domestic marketplace as underdeveloped and poised for significant growth. While CineLife Entertainment will take full advantage of its parent company’s strong relationships with a core network of nearly 300 art-house and independent theatres representing 1,000+ screens, it will work with other exhibitors domestically and around the world on select events. Spotlight Cinema Networks’ relationship with art-house and luxury theatres gives it the highest-quality exhibitor network in the world for content producers who want to reach sophisticated, educated audiences. That makes it ideal to offer cultural programming like musicals, plays, ballet, opera and concerts. The Spotlight Cinema Networks audience is more receptive to programming that is edgier and more niche such as anime, theatre, cult movies and repertory films, as well as value-added content like interviews with directors and cast members.

Spotlight Cinema Networks is uniquely well-positioned to support CineLife Entertainment’s venture into the event cinema marketplace in large part because of the technical expertise of another new division. Last October, Spotlight acquired Storming Images, a leading digital content delivery provider, and created Storming Images North America, a Spotlight Cinema Networks-owned company. One of the significant reasons for the acquisition was to execute against the long-term strategic plan of entering the event cinema business with a built-in technical system to cost-effectively distribute event cinema programming, as well as pre-show advertising content and movie trailers already being distributed to theatres nationwide.

To support its marketing efforts, Spotlight Cinema Networks has employed its popular CineLife app to promote future event cinema releases, as well as enabling consumers to purchase event cinema tickets directly through the app. The CineLife app is the first consumer-facing app devoted to helping audiences connect with indie films to art houses across the U.S. The free app, available on all Android and iOS mobile devices, also features an extensive “special events” calendar that lists and promotes upcoming events, including programming from CineLife Entertainment, which will help drive audiences to theatres offering event cinema programs.

For information regarding programming and distribution, contact Mark Rupp, managing director of CineLife Entertainment, at Mark@SpotlightCinemaNetworks.com (310.309.5776) or Ronnie Ycong, senior VP, exhibitor relations and operations, at Ronnie@SpotlightCinemaNetworks.com (310.309.5763).