Bob Raposo joins Sony Electronics as head of theatre business

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Technology and New Products

Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its theatre business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and advancing Sony’s Crystal LED direct-view technology and its HDR-Ready 4K laser projector.

“Consumers have more entertainment choices today, and exhibitors are vying for those consumer dollars to get them into the theatres,” Raposo said. “We will offer the right mix of technology, service and support to keep Sony at the forefront of the industry for years to come.”

According to Raposo, that right technology for the future of cinema will be Sony’s Crystal LED, a new type of display technology designed to deliver limitless, high-end visual simulation and entertainment.

“Sony is going to once again revolutionize how people see movies, with our 4K laser projector and with our new technologies led by Crystal LED,” Raposo stated. “Our goal is to deliver the ultimate brightness with mind-blowing contrast, allowing movies to be shown the way the moviemaker intended, without compromise and in the highest quality possible. Sony Crystal LED will create that new type of immersive experience for the marketplace, as Sony 4K did in digital cinema’s first phase. This is no doubt the future of cinema and our big opportunity to help exhibitors significantly differentiate themselves from the competition.”

Raposo brings to Sony extensive experience in senior management, sales, marketing and new business and brand development. His previous role was with D-BOX Technologies as VP, sales, for the Americas and EMEA, negotiating third-party distribution deals and agreements with new exhibitor partners. Raposo was previously VP of theatre and sales for IMAX Corporation, leading the strategic planning, zoning and IMAX network rollout in the Americas.