CinemaCon chooses Harkness Screens for fifth consecutive year
Harkness Screens announced that its Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during CinemaCon 2018, for the fifth consecutive year.
The show’s auditorium in the Colosseum at Caesars Palace will feature an 18.2m x 7.85m (71’ x 30.25’) Clarus XC 170 screen used to showcase both 2D and 3D content from major distributors.
Designed to work with all polarized 3D systems, Clarus XC screens create visibly deeper 3D content. A whiter look under projection means that colors look visibly richer and more accurate both in 2D and 3D.
“We’re delighted to continue the long association with CinemaCon providing our Clarus XC technology for the fifth time to the Colosseum,” stated Richard Mitchell, VP, global marketing and commercial development, at Harkness Screens. “Each year, Mitch [Neuhauser] and his incredible team along with Boston Light and Sound transform the Colosseum into one of the best cinema auditoria in the world, creating a truly magnificent environment for major Hollywood studios and manufacturers to showcase the best of cinema. We’re very honored to see our products performing such an important part in this.”
Clarus XC technology features fourth-generation “d-smooth” coating technology, which has specific properties more commonly seen in white screens. This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved color and contrast and better light distribution compared to traditional 3D silver screens.
The screen will also feature Harkness’ NanolastTM coating technology launched in 2017, which provides additional improvements in visual performance as well as added durability and robustness. It will also feature Harkness’ proprietary 4K Digital Perforation Pattern designed to improve sound transmission in the spoken range, reduce moiré effect often seen in 4K projection and increase light reflectivity.
In addition to the showcase Clarus XC screen, Harkness will also provide a number of Harkness’ newly launched Perlux HiWhite screens, which will be on display in the Octavius ballroom.
CinemaCon 2018 attendees are invited to visit Harkness Screens booth #2203A (Augustus Ballroom) during the show.