More than 200 Cinemark XD screens are now THX Certified
THX Ltd. And Cinemark Holdings, Inc. announced that over 200 Cinemark private-label premium-large-format XD auditoriums in the United States and Latin America are now THX Certified.
THX works closely with exhibitor partners to meet THX Certified Cinema specifications, focusing on auditorium architecture, acoustics, audio and projection equipment calibration and speaker configuration. Recertification is conducted annually by a THX technician to ensure the cinema continues to meet THX certification requirements year after year.
"At Cinemark, we are dedicated to bringing moviegoing to the next level, and the addition of THX Certification to our XD offering guarantees the highest fidelity audio and visual entertainment for our customers," said Mark Zoradi, Cinemark CEO. "We look forward to continuing our partnership with THX, and further differentiating the Cinemark XD experience."
Cinemark operates more than 225 XD auditoriums throughout the U.S. and Central and South America.