Vista Entertainment Solutions names Till Cussmann to key executive role

Cinemas News

Leading cinema-management software company Vista Entertainment Solutions named Till Cussmann senior VP of sales for EMEA and general manager, Europe.

Cussmann will focus on sales management and customer relationships in the whole of the EMEA region as well as on general management of continental European activities. 

For a decade, Cussmann was deeply involved in the digital conversion of movie theatres as well as the technical conception and implementation of infrastructure for new venues. Previously, as senior VP of CinemaNext and its predecessor dcinex, he was responsible for the overall product and customer-support strategy and geographical expansion to more than 20 countries and he led reshaping the organization from a server manufacturer to a one-stop shop for cinema technology. He also has experience in the marketing of technical products in the leisure and retail industry.

Cussmann will divide his time between continental Europe and the Vista Cinema EMEA headquarters in London. He will report to Mischa Kay, managing director of Vista Entertainment Solutions EMEA.

“I’m delighted to join Vista Group and take part in the next level of success of Vista’s great products in Europe,” Cussmann said. “I strongly believe that an intelligent cinema-management system is at the heart of any cinema operation and will be more and more a significant factor in an exhibitor’s business success. Vista Cinema’s product line is by far the most advanced and complete solution for cinemas on the market and I’m thankful that Vista Group has given me this great opportunity. I’m particularly excited about joining a great team of skilled people passionate about cinema.”

“With the appointment of Till Cussmann, Vista solidifies its plan to become even closer to our European customers and ensure they benefit from the best possible advice, support and attention”, said Mischa Kay. “With Till’s deep understanding and experience in the cinema and retail industry as well as his strong network, we are convinced we will fulfill our European customers’ expectations delivering to them the best possible service.”

For the first time, Vista will be exhibiting at the German movie theatre convention Kino Kongress 2018 in Baden-Baden May 15-17. “With our recent success in Austria and Germany, and with Till on board,” continued Kay, “we are in the best position to serve additional customers in the German-speaking territories and expand our regional footprint in Europe including existing markets such as France, Italy and Spain.”

Visit Vista at Kino Baden-Baden booth 302 on the first level of the exhibition floor.