Vista Group signs major Japanese cinema chain Aeon Entertainment
Vista Group International signed Aeon Entertainment Co. Ltd. as its first customer in Japan. Vista Group companies Vista Entertainment Solutions and Movio will provide their respective cinema-management and marketing data-analytics software systems to Aeon, which operates 91 cinema sites throughout Japan comprising 774 screens.
Vista Cinema has grown its global market share in the large-circuit market to 38% over 20 years—but without the inclusion of Japan. The successful negotiation of the agreement conducted over more than two years was achieved with the support of Vista’s in-market business partner VINX Corporation, who will continue to work with Vista to execute the new agreement including the deployment of Vista’s software and ongoing support.
VINX has established a new cinema division with a focus on selling and supporting Japanese exhibitors. “Our partnership with Vista has initiated this new division within VINX and we’re very excited about the opportunity it represents. It is difficult to promote the foreign software package in Japan, since we have developed customized systems for every customer. This partnership will allow us not only to expand our business together in Japan, but also it will help us enhance our global strategy. I am convinced that this agreement will be the very first step of a great development and success for the Japanese cinema industry,” said Toshiya Fujita, president of VINX.
“With perseverance, determination and hard work and with the support of our partner VINX Corporation, we’ve finally realized our long-term goal of establishing the Vista brand in Japan,” said Kimbal Riley, chief executive of Vista Group. “With the implementation of Vista Cinema’s industry-leading cinema-management software system and Movio’s unsurpassed marketing data insights and solutions, Aeon will absolutely enhance its leadership position. We are humble and grateful to partner with an organization with the reputation and standing that Aeon holds in Japan and our experience of Aeon is that they are a devoted and extraordinary team of cinema professionals.”
The combination of Vista Loyalty and Movio enhances the capture of data and marketing analytics and audience insights to enable the execution of optimally targeted and integrated marketing campaigns. The rollout of the Vista Cinema and Movio systems for Aeon will be completed by February 2020.