Alamo Drafthouse introduces Summer Family Fun Card

News
Cinemas News

Timed with the launch of tickets for Disney/Pixar's animated sequel Incredibles 2, Alamo Drafthouse is debuting their Summer Family Fun Card. The program is free and encourages kids to track the new and classic movies they see at Alamo Drafthouse to earn prizes, including the just-announced lineup of affordably priced Kids Camp and PBS Kids screenings.

"We've seen generations of future cinephiles get their start at Alamo Drafthouse," says Alamo Drafthouse senior director of marketing Chaya Rosenthal. "And with our beloved Kids Camp and PBS Kids series and awesome new films on the way this summer like Hotel Transylvania 3, Teen Titans Go! To The Movies and Incredibles 2, there are so many choices for parents and kids of all ages."

Summer Family Fun Cards are free and are available now in Alamo Drafthouse locations or at drafthouse.com/family. Every film a child 12 or under sees between June 1 and August 31 is eligible for a sticker and a temporary tattoo. The more stickers kids collect, the more prizes they'll win, like milkshakes, pizza, free movies and more. Plus, if it's a child's very first time at a theatre, parents can pick up a free keepsake "My First Movie" certificate.

In addition to regular screenings, families can attend special Incredibles 2 family parties, with photo booths, crafts, games and more. And exclusively at Alamo Drafthouse, Pixar devotees can add two limited-edition Mondo-designed collectibles to their order: an Incredibles 2 juice glass and a one-of-a-kind sketchbook. Both are available with Incredibles 2 ticket purchases only at participating Alamo Drafthouse box offices, drafthouse.com, and the Alamo app for iOS and Android.

Each summer, Alamo Drafthouse programs daily Kids Camp screenings of classic films that parents grew up with for the low price of $1, $3 or $5—the customer’s choice. Ticket proceeds go directly to benefit local nonprofits, with an expected goal of raising $100,000 nationwide.

June’s films are Trolls, How to Train Your Dragon, The Neverending Story and The Lego Movie. July brings Muppets Take Manhattan, The Land Before Time, Monsters vs. Aliens and Sing. The August lineup is Paddington 2, Prince of Egypt, Kung Fu Panda and Despicable Me.

Alamo Drafthouse's continuing partnership with PBS Kids gives families a unique opportunity to watch their favorite shows on the big screen, with proceeds going to benefit local PBS affiliates. This summer's offerings include presentations of “Wild Kratts,” “Nature Cat: Summer of Adventure” and a “Back to School” compilation.

Kids Camp screenings take place every day (with occasional exceptions) in matinee time slots at most Alamo Drafthouse locations from the beginning of June through August. PBS Kids screening dates vary by market. Check drafthouse.com for a full schedule and to get tickets.