'Avengers: Infinity War' sets new 4DX record

Cinemas News

CJ 4DPLEX announced that Marvel Studios’ Avengers: Infinity War has reached two million in 4DX attendance across 59 countries, a new record. Avengers: Infinity Warpassed the previous record-holder, 2015’s Star Wars: The Force Awakens.

Released in the 4DX format that features seat movements, vibrations and environmental effects tailored for key aspects of the film, Avengers: Infinity War is the first 4DX title in history to reach the two-million attendee mark and the fourth 4DX title released in the past six months to pass one million, including Marvel Studios’ Black Panther and Lucasfilm’s Star Wars: The Last Jedi.

“With their spectacular action sequences, these films are perfectly suited to be converted into 4DX. We are excited each time we team with Marvel Studios and look forward to even more moviegoers around the world being able to experience Avengers: Infinity War in the fastest-growing premium movie format—whether fans are seeing the film for the first time or going back to the theatre for repeat viewings,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.

In April, 4DX announced the opening of its 500th theatre in Paris, France. There are now more than 62,000 4DX seats in 524 auditoriums spanning 59 countries.