Melissa Cogavin joins Strike Media as consultant

Cinemas News

Strike Media appointed Melissa Cogavin to a new position as consultant. Cogavin’s role will be to grow the footprint and profile of Strike Media and advise on event cinema campaigns. She will also work closely on the expansion and growth of social film app MyFilmClub for Wez Merchant, owner of both Strike Media and Under The Influence Of..., MyFilmClub’s parent company.

Cogavin recently stepped down from her role as managing director of the Event Cinema Association to pursue new avenues including her own freelance projects.  She spent six years founding and building the international trade body to promote and support the event cinema industry. Prior to that, she was a consultant to the emerging alternative content industry and included among her client base the Royal Opera House, RealD and CinemaLive. Her background includes stints in theatrical distribution at Disney and later at Paramount Pictures as director of film operations gives her a thorough and deep understanding of the film industry.

Strike Media founder Merchant said, “Our event cinema business has grown substantially over the past few years and this has in no small part been down to Melissa’s amazing work in creating the ECA, her introductions and recommendations. Melissa’s contacts, writing skills and expertise in this specialist area will add another dimension to Strike Media. Her connections and insights will also be valuable to MyFilmClub as we move into our next stage of development—seeking new avenues of industry awareness, support and consumer retention and funding.”

Merchant added, “Melissa’s involvement with Strike Media also complements our work with the Cineplace account, whose commitment to event cinema is shaping and nurturing this growth area.”

Cogavin said, “Wez and I have worked together on various ECA events, so it seemed a natural next step to be working on Strike Media and My Film Club projects, and it’s fantastic to be working with such great people at the cutting edge of the industry. I am very excited to be involved in MyFilmClub, an excellent consumer tool that has enormous potential to grow the business for the whole industry.”

Merchant and Cogavin will attend CineEurope in Barcelona, Spain, June 11-14.