Kinepolis chooses Cinionic and Barco laser technology to renew 300 screens
Cinionic, the Barco cinema joint venture, will be the exclusive laser projection partner for Kinepolis, launching the replacement wave by outfitting hundreds of existing and new screens with Barco laser over the next three years across Western Europe and Canada.
Kinepolis will deploy the full complement of Smart Laser models (more than 18) throughout its circuit, which now includes Canadian-based Landmark Cinemas acquired last year. Cinionic’s projector range covers smaller cinemas to complete multiplexes, including future “Laser Ultra” premium large format (PLF) venues.
“After fantastic results from our earlier Barco laser projector deployments, we’re excited to strengthen our partnership with Cinionic and roll out laser to new theatres and other existing sites,” said Eddy Duquenne, CEO of Kinepolis. “As a pioneer for many of the Barco’s cutting-edge cinema technologies, we are proud to offer our customers the ultimate moviegoing experience they’ve come to expect from us. And what’s more, Barco laser projectors provide superior image quality while saving energy compared to Xenon-based projectors.”
Kinepolis was the first exhibitor to launch a Barco all-laser cinema complex in Europe in August 2016, with the opening of its 10-screen theater in Breda, the Netherlands. After evaluating performance during the first year of operation, theater manager Vicky Vekemans stated, “Customer satisfaction surveys clearly show that visitors prefer laser-illuminated projection.” Kinepolis has since opened all-laser cinemas in three additional locations and will, within weeks, open two new all-laser sites in ‘s-Hertogenbosch, the Netherlands, and Brétigny-sur-Orge, France.
“We are honored that our long-term cinema partner Kinepolis has chosen Barco laser as their exclusive projection technology to expand their international footprint in premium cinema,” said Wim Buyens, CEO of Cinionic. “It is our fondest desire to empower Kinepolis with a full complement of cinema experiences that help them differentiate their entertainment offering for today’s moviegoers."