CJ 4DPLEX and Reel Cinemas to bring first ScreenX to the UAE

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CJ 4DPLEX announced a new partnership with Reel Cinemas, the United Arab Emirates theatre circuit owned by Emaar Entertainment, to bring the first ScreenX to the UAE. ScreenX is a multi-projection system that provides a 270-degree panoramic film-viewing experience within a theatre setting.

The new ScreenX screen will open at the Reel Cinemas in The Dubai Mall, the world’s largest and most visited retail and entertainment destination, which welcomes over 80 million visitors every year.

Damien Latham, CEO of Emaar Entertainment, said, “At Reel Cinemas, we are constantly redefining our visitor’s experience by introducing world’s-first technologies. ScreenX will be a leading addition to our technology showcase that assures a stunning 270-degree panoramic film-viewing experience that will further cement our market leadership. This is part of the transformation we are bringing across our cinemas by bringing innovative technology to the region first.”