New edition of Regal's Moviebill salutes 'Jurassic World'

News
Cinemas News

This weekend, Regal moviegoers are discovering another Moviebill, this time tailor-made for Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom. Moviebill’s editorial team worked in tandem with Universal to create an edition that celebrates the franchise and provides an experience utilizing augmented reality (AR) technology paired with in-depth commentary.

The Jurassic World: Fallen Kingdom Moviebill features exclusive interviews (in print and AR format) with star Bryce Dallas Howard and director J.A. Bayona, along with an AR welcome message from star Chris Pratt. The interactive centerfold activates a premium AR experience that allows fans to enter a “dino-lab” and bring to life an array of 3D dinosaurs. The experience includes a sample of the dinosaurs that players can collect and battle in Jurassic World Alive, the location-based AR mobile game developed by Ludia, in partnership with Universal. The edition has stories and film insights from cast and crew across 28 pages of collectible content and games.

Universal Pictures commissioned the cover art exclusively for Moviebill, which also includes other exclusive illustrations and images such as a never-before-seen image of filmmakers and the cast on set of the original Jurassic Park.

The guide is available for free to Jurassic World: Fallen Kingdom ticket holders. The Regal mobile app hosts Moviebill’s image-recognition technology, which brings the AR content to life for more than nine million users. The Jurassic World issue is released on the heels of the app’s initial launch for Avengers: Infinity War, when one million copies were distributed within three days; the app has achieved close to three million scans to date. Moviebill’s next edition will be for Mission: Impossible—Fallout in July.

Moviebiill was founded by James Andrew Felts and Matthew Shreder.