AMC Stubs surpasses 15 million member households
AMC Theatres announced that AMC Stubs, the company’s loyalty program, has grown approximately six-fold since its re-launch nearly two years ago, from approximately 2.5 million household members then to more than 15 million household members now. At the U.S. average of 2.6 people per household, that means AMC Stubs points have been accumulated by nearly 40 million frequent American moviegoers.
The announcement coincides with the launch of the new AMC Stubs A-List, whose members can enjoy all available showtimes up to three times per week at all AMC theatre locations in the United States in all of AMC’s normal and premium formats, including IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC and BigD. AMC Stubs A-List members pay $19.95 per month (plus tax).
“The positive response we’ve seen in the launch of AMC Stubs A-List affirms yet another terrific moviegoing element to AMC Stubs, already the most dynamic and vibrant loyalty program in entertainment today,” said Adam Aron, CEO and president of AMC Theatres. “We are proud AMC Stubs has grown markedly to 15 million household members over the past two years, and we are excited that the prospects of AMC Stubs A-List are driving AMC even further ahead.”
For information about AMC Stubs A-List and to sign up, moviegoers can inquire at their local AMC Theatre or at AMC’s web site www.amcstubs.com/alist, or on AMC’s iOS and Android smartphone apps after downloading or updating them with the latest app release.