CineMovida to install first MX4D Motion EFX theatre in France

Cinemas News

French cinema chain CineMovida announced plans to open a MediaMation Motion EFX theatre in the spring of 2019. The theatre will be one of eight screens at a new multiplex in Maurepas, part of the new town of Saint-Quentin-en-Yvelines. The theatre will feature 117 MX4D seats.

“We are excited to move into a new market and introduce the excitement of MX4D to the region,” said Dan Jamele, chief innovation technology officer at MediaMation.

The silent, air-driven, pneumatic system offers a full range of motion and effects including air blasts, water, scents and fog. MediaMation has over 30,000 seats worldwide.

“4D seats are something quite new in France and we are very proud to work with MX4D,” stated Stephan Miché, secrétaire général groupe at CineMovida. “We want to show customers that cinema is evolving and that we will always stay on the cutting edge of entertainment.”