Studio Movie Grill to increase footprint at home and abroad
Studio Movie Grill (SMG), a leading in-theatre dining concept with 314 screens in 30 locations nationwide, is planning new venues in North Carolina, Florida and California. Ted Croft, chief financial officer, also announced that SMG has signed licensing agreements for overseas locations in Saudi Arabia and South Africa.
Rounding out SMG’s aggressive growth plan, three additional locations in Southern California, acquired in 2017, will premiere this year as full-service, in-theater dining concepts: Redlands (September), Monrovia (October) and Downey (November).
"Studio Movie Grill has been focused on expansion for several years and we are now on the cusp of enormous growth in our segment. These opportunities used to be stateside, but now we have international interest and that’s exciting," said Croft. "We are continually innovating our brand with a focus on facility design, customer service, the best technology and a continually evolving menu.”
SMG Prosperity Market will be SMG’s second location in Charlotte, NC and is set to open in March 2019. The 47,000-square-foot theatre will feature 13 screens and over 1,000 luxury leather recliners.
SMG Margaritaville will be SMG’s third Florida location and is set to open in April 2019 at 3204 Margaritaville Boulevard. The 12-screen, 40,000-square-foot location will feature over 1,100 luxury leather recliners.
SMG Citrus Heights will be SMG’s seventh California location and second in the Sacramento area. It is set to open summer 2019 at 8501 Auburn Blvd. The 49,000-square-foot theatre will feature 11 screens with 1,300 seats and is set to open in the summer of 2019.
Each new SMG location will feature Prototype 2.0, which includes a dedicated bar-lounge offering a freshly prepared American Grill menu.
SMG has made Inc. magazine’s List of “Fastest Growing Private Companies” three years in a row. In 2018, 33 films put SMG in the top 10 at the box office, with key titles grossing as high as number four in box-office receipts.
"SMG is excited to offer a community gathering place alongside dinner and a movie,” stated founder/CEO Brian Schultz. “We are a conscious business on a mission to open hearts and minds one story at a time with a desire to leave a positive wake in the communities we serve. To reach more guests internationally is a testament to our drive and larger purpose”