First European '4DX with Screen X' opens in Paris
CJ 4DPLEX opened the first European “4DX with ScreenX” theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the panoramic motion-and-effects format on July 18 at the exhibitor’s Pathé Beaugrenelle multiplex in Paris, France.
Since the first opening in South Korea last July, movies released in “4DX with ScreenX” have recorded greater box-office numbers than the 2D format, with an overall occupancy rate of 40%.
“This is an incredible benchmark for our company to be launching the first European ‘4DX with ScreenX’ site in one of the most iconic cities, Paris, France, with such great collaborators as Les Cinémas Pathé Gaumont and Walt Disney Studios,” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “Moviegoers around the globe won’t have long to wait for this movie experience as we are committed to a rapid expansion that will bring this cutting-edge format to consumers around the world.”
“Our business has been built on providing the best movie experience to moviegoers. Our decision to launch ‘4DX with ScreenX’ forms an integral part of our innovation and upgrading strategy, by which we aim to offer moviegoers an increasingly intense and immersive cinema experience,” said Martine Odillard, chairman of Les Cinémas Pathé Gaumont.
Also on July 18, Pathé La Villette in Paris opened a ScreenX theatre, a first for Les Cinémas Pathé Gaumont.
Last December, CJ 4DPLEX and Les Cinémas Pathé Gaumont announced an expanded partnership under which they will collectively open at least 50 4DX motion-and-effects locations in Europe by 2020.