ScreenX debuts in Switzerland at three Arena Cinemas locations
CJ 4DPLEX opened three ScreenX sites in Switzerland this month through a partnership with Arena Cinemas, debuting with Marvel’s Ant-Man and The Wasp. The cinemas are located in Fribourg, Geneva and Zurich.
ScreenX utilizes a proprietary system to expand images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree experience.
"We are thrilled to be working with such great partners as Les Cinémas Gaumont Pathé and Arena Cinemas to bring ScreenX to theatres in Europe for the first time. We've already witnessed a high degree of success in Europe with 4DX, and through these relationships will introduce ScreenX, bringing a new level of immersion and storytelling to European moviegoers," said Byung-Hwan Choi, CEO of CJ 4DPLEX.
"It is impressive what great innovations CJ 4DPLEX has brought to the cinema experience. We proudly welcome ScreenX, this trend-setting movie experience. We anticipate this state-of-the-art cinema technology will be a driver for more attendance, as we have already made a great success with 4DX," said Edouard A. Stöckli, Owner of Arena Cinemas.