B&B Theatres opens its fourth MX4D auditorium in Liberty, MO

Cinemas News

B&B Theatres opened a new MediaMation MX4D theatre system at the Liberty Cinema 12 in Liberty, MO, bringing the theatre chain’s total to four.

“We are excited to expand our partnership with MediaMation. MX4D allows us to continue to provide the latest in high-end entertainment for our communities,” said Brock Bagby, executive VP of B&B Theatres. With a population of over 60,000, Liberty is 15 miles away from the Kansas City metropolitan area.

More than 250 guests from studios like Paramount, Fox, Disney and Annapurna attended the red-carpet opening. The MX4D theatre showed Mad Max: Fury Road to demonstrate the in-theatre effects and motion.

MediaMation debuted its MX4D Motion EFX Theatres with B&B at their venues in Shawnee and Lee’s Summit, Kansas in mid-2017.