Unique X signs pact with leading Middle East circuit VOX Cinemas

Technology and New Products

Unique X confirmed an agreement to provide its RosettaBridge TMS, RosettaNet eTMS, BaseKey KDM Manager and Cielo network monitoring systems to VOX Cinemas, the Middle East’s leading cinema circuit. The five-year contract, which has taken less than two months to roll out across all of the eight territories in which VOX Cinemas operates, will deliver significant improvements in cinema workflow and management, the company reports.

VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, the leading shopping mall, retail and leisure pioneer across the Middle East, Africa and Asia.

“As VOX Cinemas continues to move forward with its ambitious expansion plans, we have been able to offer more supportive and sophisticated software solutions within their theatres, providing consistency across multiple sites with efficient show management and network monitoring,” said Mark Stephen, director of sales at Unique X. “The agreement establishes Unique X as a major strategic provider of solutions in the Middle East region and further supports our position as the leading global supplier of innovative digital cinema software solutions.”