Screenvision brings gaming episodes to 'Front + Center' pre-show

Cinemas News

Screenvision Media announced new gaming episodes for their “Front + Center” pre-show, produced by the company's in-house creative team, 40 Foot Solutions. In the new episodes, Screenvision Media's gaming expert Jessica Chobot gives moviegoers a preview of some of the industry's latest innovations and technological advancements.

"We know that our moviegoing audience has a huge affinity for gaming and we are pleased to bring them front and center access to three of the most influential gaming events around," said Matt Arden, senior VP of programming and creative at Screenvision Media. "Looking forward to the year ahead, we're excited to continue to find new ways to incorporate gaming into our programming."

The “Front + Center: ON Gaming” episodes highlight key consumer products and a growing focus on gaming as the category continues to develop at a rapid pace. According to MRI data, moviegoers are 81% more likely than the average U.S. adult to be gaming influencers and 24% more likely to be a frequent gamer (playing more than one time per week).  In the episodes, Screenvision Media features brands that are leading innovation in the industry. Showcased at South by Southwest, PAX East, the Electronic Entertainment Expo (E3), and during the week of San Diego Comic-Con (SDCC) this year, the episodes showcase Dell's position as an industry tastemaker.

"It's great to have such incredible programming such as 'Front + Center: ON Gaming,' as it really creates a compelling context for brands to shine within our pre-show," said Christine Martino, executive VP of national ad sales at Screenvision Media.

The “Front + Center: ON Gaming” PAX East segment ran exclusively in Screenvision Media theatres from April 20 to May 10. The E3 segment began its run in theatres on June 29, and the SDCC segment will run in theatres August 3-23.