4DX receives 'Innovative Technology' Award at Big Cine Expo

Cinemas News

CJ 4DPLEX received the "Innovative Technology of the Year" Award at Big Cine Expo 2018 for its immersive cinema technology, 4DX.

Through the first seven months of this year, more than 15 million people have experienced 4DX’s motion seats and environmental effects such as rain, wind, snow, bubbles and various scents that accompany and enliven the onscreen storytelling of movie blockbusters.

The "Innovative Technology of the Year" Award is presented annually at the Big Cine Expo to honor the technical excellence of professionals in the cinema exhibition industry around the globe and to applaud innovative technologies.

Catering to the cinema exhibition market in Asia and India, Big Cine Expo offers product displays, demos, presentations, seminars, panel discussions, special events, film screenings, B-2-B meetings and a trade show.

Over the past 12 months, 4DX expansion in Asia and India has grown by 38 percent. This includes the addition of 92 new screens across India, China, Japan, Korea, Malaysia, Mongolia and Thailand.

"We are honored to be recognized for our achievements bringing innovative technology to cinemas around the world," said CJ 4DPLEX CEO Byung-Hwan Choi. "Our success is a result of hard work by a growing team, and most importantly, our strong partnerships at the studios and within the exhibition community internationally. We look forward to continuing to work together with our friends in the industry to bring even more new innovation to the movies."

(Pictured above: Theodore Kim, chief partnership activation officer at CJ 4DPLEX, receives the "Innovative Technology of the Year" Award.)