MovieTickets.com and Mobiqa partner on mobile ticketing pilot program
MovieTickets.com announced a strategic relationship with Mobiqa, a company specializing in mobile barcode ticketing solutions. Together they will launch a paperless, mobile ticketing pilot program that will allow consumers to send their movie tickets directly to their mobile devices.
During the pilot, moviegoers who purchase tickets at MovieTickets.com for showtimes at participating Classic Cinemas theatres in Chicago will have a bar code sent to their mobile phones via SMS WAP Link, MMS or email WAP Link. The bar code, acting as a mobile ticket, will then be scanned at the theatres and will replace the existing paper tickets.
"The results of this program could certainly impact the future of moviegoing options," said Joel Cohen, executive VP and general manager of MovieTickets.com. "The paperless system will streamline the ticket redemption process by making it easier for both moviegoers and theatre staff."
Mobiqa currently offers mobile movie ticketing at locations across Europe and Australasia.