VSS-Southern Theatres Signs Exclusive Agreement with NEC for Digital Projectors


NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, has announced an exclusive agreement with VSS-Southern Theatres, owners of The Grand Theatres and AmStar Cinemas, to provide digital cinema projectors at locations in nine states.

The move by VSS-Southern Theatres extends its relationship with NEC and positions the leading exhibitor to capitalize on the growing list of 3D blockbusters expected in the coming years.

NEC Financial Services is providing the financing for the project, which will be rolled out in three phases over the course of this year and early 2011. Phase I will be completed in time for the release of How to Train Your Dragon 3D and Clash of the Titans 3D.

Ballantyne Strong, Inc. is supplying the ancillary digital components, screens and installation for the 18 VSS-Southern Theatres locations, which consist of 268 screens.

Among the NEC digital cinema projectors being deployed are the NC1600-C, NC2500S-A, NC1200C, NC2000C, and the ultra-bright NC3200S at 31,000 lumens. The models meet DCI (Digital Cinema Initiatives) requirements and include new Texas Instruments Series 2 electronics.

The full complement of NEC digital cinema projectors can be seen in Palace 5, booth # 1205, at ShoWest 2010, at Bally's & Paris in Las Vegas. For more information about NEC's digital cinema projectors, please visit http://necdisplay.com/Products/SubClass/?subclass=Projectors.