Grup Lauren to install Sony 4K digital with Vircas Europe


Multinational digital-cinema company Vircas Europe signed an agreement with Spanish exhibitor Grup Lauren Exhibició to begin the digitization of Grup Lauren’s entire circuit with Sony 4K technology.

Josep Albes, product manager of Grup Lauren, stated: "We've been waiting all this time to digitize our cinemas because we needed to be sure about the technology to use. Now we're pretty sure that Sony 4K is the best solution, and Vircas seems to have the experience and the best team to do it."

Vircas has increased its sales over 150% from last year thanks to the introduction of 4K. Based in Spain, the company is led by CEO Joseph Guirao.