NCM introduces 'Movie Night Out' app

News

NCM Media Networks debuted its free “Movie Night Out” application for Apple iPhone, iPod touch, Android mobile devices, and via movienightout.com for Blackberry and other WAP devices.

NCM’s Movie Night Out app helps users plan the perfect movie night out on the town. Movie Night Out can help recommend a movie based on the kind of evening a user has in mind, with suggestions on what to do before and after the film. Movie lovers can take in reviews, watch trailers, search showtimes and theatre locations, and buy tickets directly from the app through links to Fandango or theatre circuit websites. Then, with Citysearch reviews and recommendations, Movie Night Out can also help users choose where to do their pre-movie shopping, have dinner, or even buy flowers for their date, and then finish the night out with dessert or getting together with friends at a local club.

Movie Night Out also lets users save a plan, map it out on Google Maps, and share it with friends via Facebook, Twitter and e-mail. The free app is available for download from the App Store or through the Android Market.

“Going out to the movies is a social event, and people like to make an entire evening out of it. Our new Movie Night Out is a truly platform-agnostic app that gives users a way to pick a movie, theatre and plan their entire evening, all from their mobile device,” said Ken Venturi, chief creative officer and executive VP of interactive media with NCM Media Networks. “That old favorite—dinner and a movie—just got a whole lot easier!”

The app’s detailed local business information is powered by CityGrid Media, which owns and operates leading local content and advertising network CityGrid and leading consumer properties including Citysearch, Insider Pages and Urbanspoon.

Movie Night Out is part of the NCM interactive portfolio, featuring over 40 movie and entertainment-related websites, online widgets and mobile applications.