IMAX signs exclusive seven-year deal with Barco
IMAX Corporation selected Barco as the exclusive, worldwide projection technology partner for its IMAX theatres for the next seven years.
IMAX theatres also expect to benefit from a new generation of high-performance, laser-based projectors which are being readied for deployment in 2013.
In the first phase of the partnership, the parties will integrate an enhancement of Barco’s existing Xenon-based projectors for use in IMAX’s current backlog and new system signings. This solution will be available in the second half of 2012. Simultaneously, Barco and IMAX will co-develop laser technology, benefiting from Barco’s laser innovations and IMAX’s licensed Kodak IP. The companies will work together exclusively to manage the transition from Xenon-based to high-performance, laser-based projectors.
“Being selected by IMAX as the exclusive supplier for the world’s most immersive cinema experience is a strong endorsement of our leadership in the digital-cinema projection business,” stated Wim Buyens, senior VP of Barco’s Entertainment Division.
“As we continue to expand globally, it is critical that our technology partner keeps pace with our ambitions around innovation and growth,” said IMAX chief business development officer, Robert D. Lister. “Barco is that partner. A leader in advanced digital and laser technology, Barco is well-known for its quality and integrity. We believe the result of this collaboration will further differentiate The IMAX Experience® for consumers, strengthening our value proposition for studios and exhibitors.”