Christie unveils new integration kit for premium cinemas
Christie announced Christie Duo™, a new dual–projection integration kit intended to give exhibitors the ability to create and deliver their own, branded premium theatre experience.
“Exhibitors have invested heavily in building their own brand in their respective markets. With Christie Duo, we’re providing an opportunity for our exhibitors and our business partners to enhance their offerings with a premium experience,” said Don Shaw, director, product management, Christie Entertainment Solutions. “Now any exhibitor can deliver the brightest 2K or 4K movie experience in 2D or 3D on the largest screens. We’re excited to give exhibitors a solution to help them further leverage and market their own premium brand to today’s sophisticated moviegoing audiences.”
The Christie Duo integration kit can be purchased with either 2K or 4K Christie Solaria™ Series digital-cinema projectors or as a standalone integration kit for Christie customers who already have Christie projectors. The kit offers the choice of two configurations: a compact stacking system for 3D installations, or a new physical configuration that aligns every pixel on the screen for optimal 2D and 3D presentations. Coupled with automated features that easily calibrate, align and optimize the images from both Solaria Series 2K or 4K d-cinema projectors, Christie Duo delivers a seamless premium movie experience for the largest screens. The company says that exhibitors can achieve 3D image brightness levels up to twice as high as what can be achieved using the current large-format market leader.
“We pride ourselves on responding to customer needs, and our customers approached us for a flexible and economical solution to deliver a premium cinema experience,” says Shaw. “They wanted a low initial investment in equipment and not to be constrained by business models that may require them to share ongoing box-office revenues with the equipment supplier. With Christie Duo, we’re delivering high value at a price point that provides immersive cinema experiences to all.”
In December, Christie successfully demonstrated a dual-stacked 4K digital-cinema projection solution, displaying true DLP Cinema® 4K resolution in 3D with brightness levels of 68,000 ANSI lumens, using two Christie CP4230 d-cinema projectors. Using Christie Duo technology, the demonstration was conducted in a theatre in Shanghai to leading cinema owners and exhibitors in China.
Early adopters of Christie Duo include Grupo Araújo de Cinemas in Brazil and ArcLight Cinemas in the United States, which recently installed the solution at several ArcLight Cinemas, including the historic Cinerama Dome in Hollywood.
“We’ve put our trust in a Christie Duo system to dazzle audiences in our world-famous ArcLight Hollywood theatre,” declares Joe Miraglia, director of design, construction and facilities at ArcLight. “We look forward to receiving and installing the next components in this system—an automated alignment and calibration solution—to ensure optimal image quality and brightness, at 4K resolutions for our most discerning audiences.”
Demonstrations of Christie Duo are scheduled for CinemaCon 2012, with wide product availability in the summer of 2012. The solution will be fully compatible with recently announced Christie Previsto™ High Frame Rate (HFR) technology.