imm 3D sound earns praise from exhibitors


imm sound is reporting strong exhibitor response to its immersive 3D sound technology. The company has installations in Europe, USA, Latin America and Asia.

Marcos Araujo, general manager at Araujo Group Cinemas, states, "The public who visit our immersive 3D sound theatres always come back. Choosing between a 2D or 3D movie is irrelevant when imm sound is involved. The viewers prefer to get immersed in an amazing sound experience that lets them be part of the movie.” Araujo revealed plans to upgrade theatres with imm sound and include it in future projects.

Pere Sallent, CEO of Cinemes Full HD, says, "imm sound has had such enthusiastic response from our viewers that we had to increase the number of imm sound-installed rooms in our cinemas… The grandiosity of imm sound's technology makes a huge difference that the public greatly appreciates.”

Sonia Fois, UCI Italy’s marketing manager, reports, "With immersive 3D sound, spectators rediscover the experience of watching a movie, thanks to a more spectacular, surrounding and natural sound.”

imm says its certified technicians can install a system in 24 to 48 hours. The system uses every speaker currently in a room, and only adds necessary speakers. For more information, visit