Rave launches digital signage network with Real Digital Media


Real Digital Media, provider of the NEOCAST® digital signage platform, and Rave Cinemas announced a strategic digital signage initiative throughout the Rave theatre chain. The network has been operating since early 2011, and was first deployed at Dallas-based Rave’s North East Mall 18 location in Hurst, Texas, an 18-screen movie theatre.
Rave has since expanded the rollout of its digital signage network across the 66-location Rave circuit, with the latest deployment at the Las Vegas Town Square 18 location. This installation includes over 65 displays serving several different use cases, and will be featured during the Digital Signage Guided Installation Tour at the Digital Signage Expo on March 6.
The Rave Cinemas network replaces traditional signage in the box office and on concession-stand menu boards with networked digital displays. The digital signage network will also be employed for theatre wayfinding, auditorium marquees and for coming-attraction promotions. All theatre locations will be programmed and monitored from Rave’s Dallas headquarters using the NEOCAST Media Server management software. This web-based application monitors network health and performance and communicates content and playlist instructions to the networked players powering the displays. Rave selected the NEOCAST Media Player Z to power the high-definition and rich media content showcased across the network. The content includes Silverlight® applications designed to provide theatre visitors with real-time information regarding showtimes, ticket availability, concession items and pricing, as well as wayfinding.

Bryan Rakowski, Rave’s senior VP of technology, commented, “It makes perfect sense for us to extend our digital footprint from the box office through the lobby and into the auditoriums using digital signage. Real Digital Media separated themselves from the crowd by showing us a platform that easily adapts to our various content needs and use cases, while scaling easily to meet our expansion demands to serve communities enjoying movies and film on nearly 1,000 screens across 20 states.”