Christie creates five zones of advanced technology at CinemaCon
Christie will showcase a wide range of cinema projection solutions, backed by its monitoring and support services, during CinemaCon at Caesars Palace in Las Vegas, April 23–26.
“Christie is the key supplier of all the pieces that exhibitors may require to stay ahead of the digital-cinema conversion curve,” said Craig Sholder, VP of Christie Entertainment Solutions. “Our latest Christie Duo™, Christie IMB and Christie SKA-3D™ offerings—the latter two being officially announced at CinemaCon—are part of our ongoing commitment to arm our customers with the pieces they need to deliver a wide range of cinema-market applications.”
In addition to its offerings at Christie booth #2111 and in the Milano Room, Christie is a sponsor of the International Day activities, including its awards luncheon on April 23, which Jack Kline, president and chief operating officer, Christie Digital Systems USA, will address. In addition, Michael Esch, senior director, Entertainment Solutions product development at Christie, will take part in a panel discussion on “Laser Light Technology: The New Frontier in Screen Brightness” at 9 a.m. on April 25 in the Colosseum.
The Christie IMB, an integrated media block solution that converts and delivers feature-film and alternative content within a secure, DCI-compliant environment to all of Christie’s 2K and 4K, DCI-compliant Solaria® Series 2 projectors, will be formally launched at the conference, following several months of commercial field trials, which included commercial screenings of The Three Stooges last weekend. DCI Compliance certification is expected shortly.
In addition, Don Shaw, Christie’s senior director, entertainment solutions, will host a high frame rates 3D comparison for the media featuring footage from James Cameron in the HFR Theater in Christie’s booth on April 23 and for attendees throughout the duration of the show.
(A four-minute video primer on high frame rates and their future impact on moviemaking, delivered by Dr. Paul Salvini, chief technology officer, Christie, is also available at http://vimeo.com/40316231.)
“Visitors to the Christie booth will have the opportunity to experience our entire digital-cinema offering, whose scope encompasses financing the move to digital cinema, establishing an affordable and flexible upgrade path towards new formats and technologies, and turnkey service and support for their operations,” said Kathryn Cress, the company’s VP, global and corporate marketing. “Five zones will amply demonstrate Christie’s commitment to be a trusted, one-stop shop for all exhibitor needs.”
Zone 1—High Frame Rates in 3D: A comparison of original film footage provided by James Cameron—projected at 24 frames per second (fps), 48fps and 60fps—will be exhibited in the HFR Theater throughout the show. Attendees will see how HFR technology reduces artifacts such as motion blur, judder and strobing seen in the current generation of films. The Christie IMB will facilitate the hourly presentations of the HFR footage on a single Solaria CP2220 projector, complete with automatic and seamless switching between different frame rates.
Zone 2—Lamps and Virtual Print Fees (VPF) Lounge: One size doesn’t fit all, and in this zone Christie experts will guide exhibitors through the range of Christie Solaria digital-cinema projectors, Christie Xenolite® lamp options and the details of Christie’s Virtual Print Fee (VPF) Program.
Zone 3—Network Operations Center: Christie remote monitoring will be showcased on an award-winning Christie MicroTiles® display. Visitors can experience a video demonstration of Christie’s Network Operations Center (NOC) for remote monitoring, maintenance and troubleshooting of digital-cinema projection and digital displays. The Christie NOC is remotely monitoring more than 50,000 devices in more than 1,800 locations while also providing the latest in predictive analytics to anticipate and resolve potential technical issues, minimizing theatre and lobby downtime.
Zone 4—Digital Theatre Lobby Displays: Find out how the Managed Services group at Christie can design, build and deploy a digital signage network that's right for exhibitors. Christie supports every stage of a digital signage rollout, from strategy and equipment selection to pre-staging and POS software integration, as well as a synchronized deployment and post deployment strategy. Ongoing hardware and software support, maintenance, monitoring and business impact analytics completes this “one-stop shopping” experience. Additionally, the Managed Services team will showcase their customized booth-less projection system as part of a complete customized solution. This turnkey booth-less solution provides a special lift system that enables projectors to be positioned out of the way during normal operation and lowered for maintenance, freeing up space for seating that would normally have been taken up by the projection booths.
Zone 5—Christie SKA-3D Audio-Visual Processor: See and hear the newly announced Christie® SKA-3D digital-cinema processor, a product innovation that delivers flawless audio performance and 2D/3D image playback from virtually any content source on any brand of projector with separate L/R eye dual DVI inputs. This “all in one” processor ends equipment rack clutter by combining the multiple units typically found in a projection booth—an audio processor, digital crossovers, video scaler, 3D decoders, video cross conversion and more—into a single, lightweight and compact box. On the video front, featuring full support for Sensio Hi-Fi 3D and RealD format, the SKA-3D seamlessly switches between multiple 2D/3D alternative content sources—including pre-show advertising servers, Blu-ray players, Sony PlayStation, set-top boxes, personal computers and satellite feeds—which in turn facilitate new revenue streams for digital cinema owners through the playback of any content available to them.