'Madam Butterfly 3D' to screen with Auro 11.1 sound


Barco’s Auro 11.1 immersive sound system will play a starring role in showings of the RealD and Royal Opera House production of Madam Butterfly 3D at Landmark Cinema in West Kelowna, British Columbia on Sept. 5, 9 and 10.

Madam Butterfly 3D marks the second co-production between London’s Royal Opera House and 3D provider RealD. In the summer of 2010, the companies launched their first collaboration, Carmen in 3D, at cinemas around the world.

Developed by Auro Technologies, Auro 11.1 is built around three spatial axes (width, depth and height), rather than the two axes used in traditional surround sound. “We took all the original production elements, including the acoustics of the hall in which the performance is captured, which allowed us to expand the space of the auditorium from a sound perspective,” explained Brian Claypool, senior director of strategic business development at Barco. “We then modeled the sound design based on the hall itself. In this way, we have created an incredibly enhanced immersive sonic experience that is the perfect match for the stellar 3D images the production mastered.”

At present, over 35 theatres worldwide have been equipped with the new audio sound system, with confirmed orders for over 100 more by the end of 2012. Recent contract wins include cinemas in Turkey, Japan, Israel, Croatia, the U.S. and Canada.